Basketball’s Youth Brigade

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Students return to India from University of Delaware programme to support BFI

From the fireworks of the 4th of July celebrations to the bright lights of New York city, Divya Singh and Yuvika Sharma had enjoyed their share of the American experience. Strange then, is the one concept that Yuvika especially brought back home with her.

Soccer Moms.

A 'Soccer Mom' (see Palin, Sarah) in American culture, is a parent that takes special interest in accompanying their children to sporting events and other activities, particularly to soccer/football games. In America, where the real football (and not the American version) is still a relatively smaller sport, encouraging the parents’ interest in their child’s growth as a footballer has helped a gradual change of national psyche towards the sport, and in turn, helped raise the profile of football/soccer in the country.

In India, Yuvika would like to see Hoop Moms (and Dads, too). After returning with a two years degree from the University of Delaware (UD) in Masters of Education – Sports Management, Yuvika has dived straight into work with the Basketball Federation of India (BFI) in organising and managing basketball events here. One of her dreams is to invite the parents of younger basketball participants to camps, tryouts, or important games, so that parents can soak in the hoop environment and see their kid in action.

“Involving the parents of younger children is a big step,” says Yuvika, “The game of basketball has to be attractive to them – they have to understand that their child can have success and recognition at a national level.”

We live in the culture where the ‘average parent’ is not one to embrace the idea of their child as a professional athlete, particularly if more secure options and available, and particularly if the sport their child is interested in is something other than cricket. But with the potential of growth of basketball in India, times are definitely a-changing – hoops can be more than just a hobby, and the support of a parent from an early age will be a big step forward in assuring that the youngster is encouraged to keep improving their game.

But that is just one of the many ideas that Yuvika and Divya have returned with. UD had received a grant by the US Dept. of State to conduct the International Basketball Initiative (IBI) educational exchange programme with India. Part of this programme included a seminar held in conjunction with the BFI and the NBA, where the two girls were selected to be fully sponsored for their education at the campus in Newark.

Divya, who has formerly been the captain of the Indian Women’s Basketball team, was already a famous name in the country’s basketball circles before she took this opportunity, serving as assistant coach to the UD’s women’s team. Yuvika worked alongside Matthew J. Robinson, the assistant professor of sport management, on the development and implementation of grassroots development strategies for Indian basketball.

Yuvika, who concedes that the training at UD has made her approach a lot more business-minded and professional, has grand plans to bring ‘showbiz’ into the game of basketball in India. “It should be more than a sport, it should be entertainment,” she feels, “We must look into every opportunity to commercialise the games for the audiences here. I have concentrated on PR, marketing, and events promotion of the game. The aim is to sell basketball to the common Indian household, tell people that it’s an affordable game.

She hopes to create a spectator market for the sport, making sure the games and important events are held at suitable time of the day (the afternoon heat is a bigger factor that you think!), involve entertainment events like a dunk contest, and most importantly, give the players the recognition and promotion they deserve.

“Our national level players must become household names, at least in their own town,” she adds, “When people in Chennai talk about S. Robinson, they should know that he’s one of our most lethal shooters, our very own Ray Allen!”

It may sound like a cliché, but after all, the game is about the players, and both Yuvika and Divya understand that. The BFI has taken a few steps towards fulfilling their demands, hiring a physiotherapist for the international teams and adding a player information database on the website. And while Yuvika focused on the management side of things, Divya returned home after working on-court with the basketball players at the UD.

Divya understands that the same techniques and views broached in the US might not apply to the different culture and the “different way of doing things” back home in India. Still, she’s willing to give it a try – Divya got the opportunity to be a trainee under UD’s head coach of the women’s team, the legendary Tina Martin. Now, as she makes her return to India, the 28-year-old has already laid out her plans to coach and improve the tactics of young Indians. “I want to eventually start looking at coaching the young coaches here,” she says, “They must be introduced to new techniques, and there must be uniformity amongst the coaches in the teaching of the basics of basketball to the young players.”

“It was really an eye-opening experience,” Divya added, “We soaked in American culture, we learnt so much about the professional manner to approach things when managing sports, and in our case, basketball.”

Nothing less than a professional manner will do: ever since BFI signed a 30-year-deal with IMG-Reliance (IMGR), hoop-heads in the country have been buzzing with excitement. As per this deal, IMGR will be supporting basketball in India through camps, talent scouting (such as the IMG Academies Scholarship programme), and within a few years, the launch of a professional basketball league. There is no better time than now for basketball to be popularised in the “common Indian household”; no better time than now for our young players to have the best training available so that they can become the future stars of this venture.

Get ready, ‘Hoop Moms’: it’s time to pay some attention to basketball.

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Divya Singh: Good Girl Gone Basketball

A ‘good Indian girl’ isn’t supposed to be this way. A ‘good Indian girl’ is supposed to listen to her parents, stay publicly inhibited and grounded, and in these slowly changing times in modern India, is allowed to study diligently to achieve an attractive degree.



Because from Day One, a ‘good Indian girl’ is nurtured for eventual her matrimonial advertisement in the supplement copy of the Wednesday newspaper. She is taught how to cook the right Indian meals to keep her future husband happy, she is expected to build a home, churn out descendents (preferably boys) at regular intervals, and sacrifice her own ambitions to satisfy the expectations of both her and her husband’s family.

It is because a woman in India rarely exists for herself: she lives for her parents, and her siblings, and her prying aunties, and her husband, and her children, and so on and on… That’s why the story of a female athlete in India, or a female architect, a writer, a filmmaker, or anyone from a male-centric traditional background, who instead decided to live her life the way she wanted to, will never be an ordinary story.

Divya Singh, the former captain of the Indian women’s national basketball team, is one such story. At 27, Divya has already turned the stifling ‘good Indian girl’ stereotypes on its head, and instead trailblazed a career for herself in what she loved most: basketball.

Like former men’s captain Trideep Rai, who I interviewed for an article last month, Divya is also from my hometown Varanasi, which has had a reputation of being uniquely illustrious in churning out national-level basketball talents. Her early inspiration to get into the game as an adolescent was her older sister Priyanka, who received notable basketball success herself when she got a chance to play for her state team. “I used to watch my sister play, and hang around her, just dribbling,” Divya says, “That is how it all began.”

In two years, Divya’s casual dribbling drills morphed into serious interest in the game, and at 14, she got her first call-up to the Varanasi District Junior Team. Two years later, she was called up to play for the seniors. She was in her senior year at high school when she got her call-up to represent her state Uttar Pradesh (UP) in the senior nationals.



Although naturally gifted, her journey in basketball wasn’t without its share of hurdles. First and foremost, it was from her own father, a bank manager who was against his daughter’s interest in athletics. “He still feels like I should’ve tried to find a job in something related to administration,” Divya said, “He didn’t understand that I could have a future in sports.” Her mother, Divya admits, fully supported her dreams, and despite the differing worldviews in her family, Divya continued to develop her game towards stardom.

Divya received her first call-up to the Indian national team in 2000. For seven years thereafter, the young Banarasi was a force in women’s basketball in the country. The highlights of her international career included a silver medal in the 20th Asian Basketball Confederation Championship in 2005, gold in the First Phuket International Invitational Basketball Championship in Thailand in 2006, leading the Indian team as captain in the 2006 Commonwealth Games in Melbourne (Australia), and finishing at 5th place (India’s highest finish in decades) at the FIBA Asia Championship for Women at Incheon (South Korea) in 2007.

Meanwhile, she continued a stellar career domestically too. After representing UP for a few years, she moved on to play for Delhi from 2002-2007, with whom she won gold in the Senior National Basketball Championships at Hyderabad in 2003 and three silver medals from 2005-2007. While she played for Delhi, she “worked” for the Mahanagar Telephone Nigam Ltd (MTNL) as a Telecom Office Assistant. I emphasize on “worked” because, as I had written in my article on Trideep, a lot of successful Indian basketball professionals are signed on to represent a government service with a mock job placement and title, whereas in reality they are expected to focus mostly on basketball. Divya agrees that her placement has been no different.

Divya’s success led the way to her three younger sisters following her path. Prashanti, Akanksha, and Pratima Singh have all represented the Indian national team, making Varanasi Singh family a unique foursome that began to dominate women’s basketball in India. It was to help her sister’s that Divya indulged in her first stint in coaching. She has been coach of St. Stephen’s College (Delhi) and Jesus and Mary College (JMC) Delhi, as well as Manager-Coach for Delhi University.

“My sister used to play in these teams,” she said, “I coached a few tournaments whenever I had the free time to try and help them out.” This early exposure for the youngster was to shape her interest in basketball coaching in the future.



After years of success in her career, she had reached a standstill: Divya stopped and asked herself, “Now what?” 27 is a mighty young age to be having a crisis of purpose; but as Trideep (26) had mentioned earlier, after a certain point, basketball in India leaves their players disillusioned with nothing to offer any more. “I played for the national team and had success in the national tournaments,” Divya says, “But players like us soon realize that there is nowhere else to go from here.” Divya was offered contract with a club in Chile, but the deal broke early, and she didn’t wish to pursue it any further.

It was later in 2007 that another unique opportunity came knocking Divya’s way: from one of the seminars conducted from the NBA’s Basketball Without Borders (BWB) programme, Divya and fellow player Yuvika Sharma were selected by the University of Delaware’s Sports Management Department for its Higher Education Administration Graduate Programme. The programme is a collaboration between the University of Delaware and the Basketball Federation of India (BFI), and Divya, who is getting a Master’s in Educational Leadership and Sports Management there, will return to help the BFI at the end of her course in mid-2010.

“I’m learning stuff like international sports marketing and sports finance here,” she says, “I have plans to come back to India and work for the BFI, helping to promote basketball in India through the right kind of marketing and campaigning.” Aside from her degree, Divya also serves as the assistant coach to the head coach Tina Martin for the University’s senior team, which is in the D1 and is having a good season.

Unfortunately for Divya, she can’t actually play for Martin’s squad, because D1 rules imply that no player who has been paid as a professional can represent a D1 squad. It is not all disappointment for her, since working under the tutelage of Martin has helped Divya hone her own basketball knowledge, which she later wants to share with youth back in India.

“The level of players here is extremely high compared to back home,” Divya adds, “Players are physically tougher, and a lot more skillful. They train in a systematic manner, and have excellent facilities which are at least six or seven times than the facilities that we have back in our camps in India.”



Divya’s playing career seems to have been halted abruptly, a fact that she is resentful about, but realizes that with her knowledge now she could go back and help many more youngsters in India develop their basketball talent. “I didn’t want to leave sports. I love playing the game, but now I feel the right thing to do is to go back and help BFI in making basketball bigger in India.”

One of her dream projects is to be part of the system that ushers in a basketball league in India, similar to the popular Indian Premier League (IPL) for cricket. “In India, sport fans generally focus more on international games than domestic leagues – we need to help and chance that attitude,” she says, “The IPL has been very successful and we need to do something like that for basketball. Such a league will increase the competition level, provide regular games and exposure for players, and will be attractive to the fans.”

“Fans wake up at 4 in the morning to watch NBA games, and nobody knows about our own national championships.”

The league system, unlike the current service-tournament system in India, may not provide lifetime job security, but Divya believes that for the overall growth of the games as well as talent in India, it is better.

“I don’t like cricket very much,” Divya admits, “But I admire the way that it is managed. It’s possible for basketball to grow in India. There is a court in most of the schools in India, and kids play the game regularly at a young age. Their talent needs to be channelized in the right way.”

Her exposure in Delaware has shown Divya what facilities are lacking back home, like proper weight rooms, weight-trainers, dieticians, or scouts to cultivate young talent the right way. “Some of our players have had the natural talent and would’ve been able to make it into American leagues if they were nurtured properly from a young age.”

And it is with these dreams that Divya plans to return to India. “I am undecided on whether I will return to a playing career,” she says, “But I love the game, and I’ve found my calling with administrative work for the BFI in helping promote it the right way, whether through the media or through more camps across Indian schools.”

I don’t know if Divya’s step into administrative duties for the country’s basketball body was a planned career move, but they mark a strange compromise between her own dreams and her father’s. “When my sisters and I began playing the game, it was a passion, not a career,” she says, “We went against our father’s wishes and followed our hearts. That kind of passion needs to be brought back into youngsters playing basketball here.”

For Divya, it was always more than a career… Until it became one! Her story is exemplary to other young girls with dreams that conflict with their family, society, or the potential matrimonial ad. And it is girls like her who follow their dreams and positively redefine the 'good Indian girl'.